Digital Marketing

Is This For You?

Digital Marketing appeals to the curious, the creative and those with an interest in consumer behaviour, communication and marketing. Do you wonder why some brands become global icons? Do you want to use your creativity to connect with online communities across social media? Would you like to be the bright spark behind the next big digital marketing trend? If the answer is yes, then a degree in Digital Marketing could be the course for you. Digital Marketing graduates tend to enjoy versatile and rewarding roles from Social Media Specialists to Digital Account Directors, Digital Marketing Managers to Web Designers, SEO Consultants to Digital Planners and Advertising Creatives.

What

Digital Marketing is marketing for the modern connected consumer. New and emerging digital technologies have changed the face of marketing as businesses and brands now recognise the value of having an active on-line presence to reach new customers alongside their off-line marketing activities.

Marketing is the discipline of understanding how and why consumers buy products and services and using those insights to satisfy consumer wants and needs.

Digital Marketing combines traditional marketing with the latest digital tools and media to help businesses reach, connect and promote their products to a wider audience using strategies that inform, captivate and engage.

Why

Our Digital Marketing degree at ITB integrates theory and practical marketing to prepare you for this exciting and evolving industry.

From Year 1 you will engage with real clients and acquire practical skills like website design, social media application for business and a thorough understanding of the industry landscape. In Year 3, you will undertake a placement to apply what you have learned within a professional environment. In Year 4 of this degree, you will receive a full client brief to answer using the knowledge and experience you have gained throughout the course. Studying with the team here at ITB gives you a comprehensive third level specialisation focusing on consumer behaviour, marketing communications, brand management and digital technology implementation.

Who

Digital marketing appeals to the curious, the creative and those with an interest in consumer behaviour, communication and marketing. Do you wonder why some brands become global icons? Do you want to use your creativity to connect with online communities across social media? Would you like to be the bright spark behind the next big digital marketing trend? If the answer is yes, then a degree in Digital Marketing could be the course for you.

How

Studying Digital Marketing at ITB gives you the benefit of applied learning and experienced lecturers helping you build the skills and real world experience you need to be successful in the dynamic world of marketing.

The practical aspect of taking what you learn on campus and applying it within a digital marketing agency or marketing department will give you an impressive CV and the edge over other graduates entering the job market.

“I found out about this course when I was looking through the CAO web site (www.cao.ie) and it instantly appealed to me. ‘I had done a post leaving course and I just wasn’t sure what my next step would be. I knew I wanted to go on and do a degree and I soon as I saw the new degree in Digital Marketing I knew it was the one for me. It is one of the only degrees in Dublin dedicated to Digital Marketing. Once I reviewed the course content I knew it was going to be my top choice on the CAO.

I have really enjoyed my first year – we did a lot of continuous assessments and I have met some really nice people on the course.  I can’t wait to start the second  year. and I think I have great career prospects because I am doing a course I really like and the industry has huge opportunities for graduates with the right qualifications.”

Niamh Keogh
Digital Marketing

© Copyright - ITB